| Website owners with multiple products to list. Particularly well suited to content sites where there are significant opportunities for saving cost on the delivery of content via databases - and for driving sales though increased search engine optimisation. | ||
| Out of date content. High cost of maintaining a database in-house, poor search engine spiderability of site. | ||
| Continually updated professional factual product information; reduced costs compared to in-house services and improved search engine positioning. | ||